Social media, short videos and retargeting ads

For a lot of local customers, your Facebook page is where they check whether you're real, active and responsive. That's still a big audience: a 2025 Pew Research Center survey found that 71% of U.S. adults use Facebook, and about half visit it at least once a day.

I set your page up properly or clean up the one you have: the right category, accurate hours, your phone number, your service area, a clear description and a link to your website. The details match your Google Business Profile and site exactly, so customers and search engines see one consistent business.

Then I keep it active with posts that are actually useful: seasonal tips, finished projects, new blog articles, team introductions and the occasional reminder that you're a phone call away.

Short videos show what photos and text can't: you on the job, how a repair works, a before-and-after, or a quick answer to a common question. They give people a sense of who they'll be dealing with before they ever call.

I make short videos for your business and post them to your page. Here's the important part: you OWN the content. The videos, photos and posts I make for you are yours to keep and reuse on your website, your Google Business Profile, YouTube or anywhere else. If we ever stop working together, everything stays with you.

Facebook recommendations and comments are public, and people read the replies as closely as the posts. I monitor your page and reply to reviews, comments and questions in a friendly, specific voice that sounds like you.

When something negative comes in, I draft a calm response and check with you before posting anything sensitive. The same honest rules apply here as on Google: no fake reviews and no rewards for good ones. You can read more about my approach on reputation management.

Most people don't call the first time they visit a website. Retargeting is a way to stay in front of them afterward. It works by placing a small piece of tracking code on your site, so you can show ads to people who already visited, as they browse Facebook, Instagram or other websites.

I design the banner ads, set up the audiences and keep the campaigns focused. A visitor who looked at your AC repair page might later see a simple, friendly reminder with your phone number. Because these ads only reach people who already showed interest, they tend to be a more focused use of a small ad budget than advertising to strangers, though no one can promise a specific result. I also make sure your website's privacy policy discloses the tracking, as it should.

Let's be accurate about this: likes and follower counts aren't something Google says it uses to rank your website. Social media helps search in less direct ways:

• It sends people to your site. Posts that link to your blogs and service pages bring visitors who are already interested.
• It confirms your details. A Facebook page with the same name, phone and service area as your website and profile is one more consistent listing.
• It can help people find you. Customers who learn your name on social media often search for you by name later.
• It gives AI tools more to go on. Public, accurate information about your business across trusted platforms helps answer engines describe you correctly.

Social media is one piece of my Internet Optimization Plan, along with your website, content, local SEO, reviews and more. Every plan is quoted to your business. Call or text me at 480-550-2871 to talk it through.